mamama.
What to expect when you're expecting.
Mamama helps parents navigate pregnancy, birth, and early parenthood with expert-led, evidence-based guidance designed to build confidence every step of the way.
Everything new and expectant parents need in one place.
Every lesson inside Mamama is created with clinical expertise and grounded in NHS, NICE and UNICEF Baby Friendly guidance.
Founded by Advanced Nurse Practitioner Sharon Dawson, Mamama combines decades of experience supporting families with practical, bite-sized education designed for modern parents.
Whether you're expecting your first baby or simply want trusted answers without spending hours searching online, Mamama helps you feel informed, prepared and confident.
Reassuring
Helping parents replace anxiety, confusion and conflicting advice with confidence.
Practical
Short videos and resources that answer the questions parents actually ask.
Evidence-based
Created and reviewed by healthcare professionals using trusted clinical guidance.
Built for real life
Watch at your own pace, whenever you need support.
OUR COURSES
First Encounters
Becoming a parent is one of life's biggest transitions. This course helps you navigate the emotional highs and lows of early parenthood, manage expectations, and build confidence during those first challenging weeks.
Bonding
Build a strong connection with your newborn from day one. This course explores attachment, emotional development, and practical ways to strengthen your bond, even when it doesn't happen instantly.
Feeding
Understand the fundamentals of newborn feeding. From tiny tummy sizes to night feeds and early weight changes, you'll learn what is normal and what to expect in those crucial first weeks.
Illness
This course helps you recognise the signs and symptoms of common childhood illnesses, understand when to seek medical advice, and feel more confident caring for your baby when they're unwell.
Sleeping
Safe sleep practices save lives. This essential course explains evidence-based recommendations to help reduce risks and create the safest possible sleep environment for your baby.
Birth
Learn about the stages of birth, common interventions, pain relief options, and how to approach your birth experience with confidence, knowledge, and realistic expectations.